Tones of Melanin is an HBCU clothing company that speaks to the HBCU culture’s pulse through philanthropic endeavors, one-of-a-kind designs, and long-lasting quality. Tones of Melanin is currently available in over 18 HBCU Follett Bookstores across the country. Tones of Melanin is the only HBCU brand that is created by an HBCU graduate that is sold at Fanatics, Belk Stores, and Dick’s Sporting Goods, making it the only Black and Women-Owned HBCU Company in any of these stores. Tones of Melanin’s mission is to provide job possibilities for HBCU students and alumni, as the Tones of Melanin team has either attended or graduated from an HBCU. To date, Tones of Melanin has given over $50,000 to HBCU educational endeavors.
Ashley Jones’ goal when creating Tones of Melanin was to push for diverse representation in the fashion industry, particularly when it comes to HBCU clothing and branding. All of the designs are trendy and innovative, with long-lasting product quality. Tones of Melanin’s goal is to keep infiltrating a collegiate fashion market that concentrates on much larger institutions, such as Duke, Harvard, Yale, and others. Ashley Jones’ goal is to bring representation to markets that don’t generally keep an eye on HBCUs.
Ashley’s recurring objective is for Tones of Melanin to be the home of all HBCU fashion, collegiate relationships through university athletics, and individual college pursuits, thanks to her continuing partnerships with not only her retail relationships but also HBCUs like Virginia State University’s band, which she currently provides attire for and other HBCUs.